Insights and innovation

Powered by proprietary data analytics and category intelligence, we constantly uncover consumer needs, emerging trends, and market gaps in health and wellness. We quickly commercialize these insights by leveraging our vertically integrated platform to launch hundreds of unique new products each year. We test, validate, and scale these new products across multiple channels, guided by real-time performance metrics and consumer feedback to ensure success.

E-commerce and Amazon

We lead with experience, execution, and scale in the e-commerce sales channel. While Amazon is our largest and most established partner, we’re also growing quickly across other marketplaces such as Walmart.com, Target.com, iHerb.com, Vitacost.com, Coupang.com, Swanson.com, TikTok Shop, Faire.com, Macys.com, and more, where our team brings advanced capabilities in merchandising, compliance, fulfillment, and digital marketing.

Retail store penetration

We built our reputation as an e-commerce leader, but our presence extends far beyond the digital shelf. We are actively scaling our multi-channel model to bring our trusted wellness brands to consumers wherever they shop.

In-house manufacturing

We operate two production facilities for making capsules, beadlets, soft chews, and powders in-house, supported by multiple packaging lines for filling into bottles, canisters, stick packs, and pouches. We also print packaging with our own digital presses. These capabilities allow us to produce large and small volumes with speed, consistent quality and cost-effectiveness for competitive advantage.

Logistics and fulfillment

At the heart of Growve's vertically integrated platform is our distribution facility, located adjacent to Salt Lake City International Airport. Purpose-built to support our multi-channel model, this GMP-compliant, climate-controlled facility is designed to deliver our broad offering with precision and consistency at high volumes, all the way down to individual parcels for consumer direct.